Andy Otner - Polestar Research Limited


Tailored research consultancy helping clients realise better value out of their investment in CONTINUOUS RESEARCH INFORMATION (eg. Nielsen, IRI, Kantar). Polestar offers:

  • in-depth data analysis (e.g. promotions effectiveness)
  • creative trade presentations (e.g. for category reviews or new product sell-ins)
  • data procurement & usage advice & training
  • short-term or part-time cover for all continuous research needs.


All fmcg markets, in particular:

  • beers, wines & spirits
  • soft drinks
  • grocery
  • healh & beauty & household

Any categories using continuous retail & consumer tracking data.


15 years with Nielsen in the UK & Europe, managing major manufacturing & retail clients.

Independent since January 2003 & working with a range of major drinks, grocery & health & beauty clients

What sectors do you most often work in?

  • FMCG
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Data Processing & Reporting
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)

Which international regions do you cover?

  • Western Europe
  • North America
  • Eastern Europe

Where are your offices in the UK?

  • English Midlands