Roberto Roncarati - Design Opinions Ltd


International fieldwork – provision and coordination


Hands-on project management and a deep understanding of the challenges faced by conducting research in multiple markets.

A particular interest in design and design-related research, NPD, and technical challenges.

And a sideline into charting and research-related graphics ...mostly for the love of it!


Rob was formerly Managing Director of Diagnostic Research – Europe, a creative and innovative division of Kantar / WPP Group. Previously, Rob spent ten years in the US with two forward-thinking research agencies, designing and running projects for numerous high-profile clients. An LSE graduate, specialising in statistics, psychology and operations, Rob is passionate about design, speaks four languages (to varying levels of competence), is a persistent problem solver, an innovator and explorer.

Rob has played a pivotal role in research projects for dozens of clients. Amongst the best known of these clients are: Amex, Burger King, Cereal Partners, Epson, GM, Harley-Davidson, Hershey's, Hewlett Packard, Kenwood, Kimberly-Clark, McCann Erickson, Mitsubishi, Nissan, Pfizer, Pioneer Electronics, Porsche Cars, Procter & Gamble, TBWA, Warner Bros., Winnebago, Xerox, Yamaha.

Rob is based in North London

What sectors do you most often work in?

  • Consumer durables
  • Automotive
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • International

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Eastern Europe
  • India/Pakistan/Bangladesh/Sri Lanka
  • India
  • Scandinavia
  • China
  • Australasia
  • Central/South America
  • Middle East
  • Western Europe
  • North America
  • Japan
  • SE Asia
  • Africa

Apart from English, which languages do you speak fluently?

  • Italian
  • French

Where are your offices in the UK?

  • London/South East England