Anumita Sharma - the third eye MARKETING INTELLIGENCE.RESEARCH.SEMIOTICS.UX


Services

I provide full service marketing research with a focus on qualitative research. I am an international researcher based in UK and India

I provide work with senior independent researchers across Europe, USA, Canada Eastern Europe, Middle East, North Africa, SE ASIA.  I have my own own fieldforce in India.

I provide technology based solutions in the form of online research, social media monitoring as well as traditional qualitative and quantitative research. I have studied and have experience of UX research

 

Speciality

International Market and brand development research and facilitation 

Sectors : fmcg, pharmaceutical (ethical and OTC), public sector, telecommunications, mobile telephony, services

Regions : International research with experience in over 45 countries. Ethnic research in UK, USA, Canada and Europe. Emerging market specialist and India expert

I specialise in using analytical methods like Semiotics, discourse analysis, observation, laddering  successfully in traditional and online research

 

Background

I am an  MBA in marketing with 25+ years research experience across 45+ countries

I have been working as an independent consultant for over 12 years. Before this I was a Research Director Brand Development at Hauck Research in the UK, Head of Qualitative at ACNielsen - AMER in Cyprus,  Researher in Pathfinders:India and Client side researcher at The TImes of India Group.


What sectors do you most often work in?

  • Pharmaceuticals & Healthcare
  • Minorities
  • FMCG
  • Retail
  • Financial
  • Business to business
  • IT (inc Ecommerce)

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Ethnography
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • Recruitment and Fieldwork
  • Quantitative
  • Data Processing & Reporting

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Africa
  • North America
  • SE Asia
  • Eastern Europe
  • Middle East
  • India/Pakistan/Bangladesh/Sri Lanka
  • India
  • Western Europe

Apart from English, which languages do you speak fluently?

  • Hindi
  • Urdu

Where are your offices in the UK?

  • London/South East England

Where are your offices outside the UK?

  • India