Judy Williams


High quality in-depth face-to-face and telephone interviewing.


Specialise in in-depth interviews either face-to-face or telephone. Work has included interviews with:

-   lawyers

-   business leaders

-   finance journalists

-   personal wealth management clients

-   financial services providers

-   software providers

-    shipping companies



Freelance since 1995, I have particular experience in professional services in-depth interviewing. UK projects include work conducted with law firms, accountants, banks,  financial & business journalists. software manufacturers and shipping companies. Overseas, work has included customer satisfaction, advertising and social research.

I worked for many years in British Airways, gaining experience in all disciplines of marketing and market research. I managed a wide range of qualitative and quantitative studies around the world.

I am a member  of the Independent Consultants Group for which I have also served on the committee.


What sectors do you most often work in?

  • Business to business

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Where are your offices in the UK?

  • London/South East England