Gaye Myatt - Gaye Myatt Fresh Insights


Services

  • Planning, sourcing, project managing and integrating all types of market research and information to give you the insight you really need - on a project basis or for annual plans
  • Squeezing deeper understanding from your existing learnings to help you see 'the wood from the trees'
  • Advising on processes and capabilities for better, more actionable insights. Coaching teams to get more out of research
  • Troubleshooting to help you meet a deadline or unlock an issue on a project or Associate basis

Speciality

  • Many consumer sectors including toiletries, medicines, confectionery, cosmetics, fragrances, drinks, families, holidays, slimming, financial services, grocery, gifting, impulse and out-of-home purchases
  • Strategy, Brand development, Segmentation, Innovation, Communications

Background

  • Over 20 years' experience on the client-side: buying, interpreting and acting on research with market leaders such as P&G and GlaxoSmithKline
  • Advising leading management consultancies

"Gaye's work and advice have been pivotal to our success at GSK on a range of major brands"
John Clarke, President Consumer Healthcare Worldwide GSK


What sectors do you most often work in?

  • FMCG
  • Children & Youth
  • Grey market

What are the main types of research/research specialisms you conduct most often?

  • Specialist techniques
  • Qualitative
  • Quantitative

What regions within the UK do you cover?

  • London/South East England
  • Northern England
  • English Midlands
  • South West England
  • N. Ireland
  • Wales
  • Scotland

Which international regions do you cover?

  • Western Europe
  • Australasia
  • SE Asia
  • Japan
  • Africa
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • Middle East
  • North America
  • Eastern Europe
  • China

Where are your offices in the UK?

  • London/South East England