Andrea Williams - Andrea Williams Qualitative Research Ltd


Services

Full service qualitative research - or moderating/facilitation/research proposal or presentation preparation only.  FMCG, Retail, Healthcare + Pharmaceutical, Financial.

Speciality

Shopper Research:  more than 20 years' experience in talking to and observing shoppers (Consumer and Healthcare) at point of purchase

Communication Research: proposition and positioning research - and in creative development, looking beyond 'liking' to search for identification and relevance to target

Background

Advertising:

Jenner Keating Becker Reay

 

Qualitative Research:

The Strategic Research Group - Senior Researcher

RDSi - Research Director

Martin Hamblin GfK - Head of Qualitative, Consumer and Business


What sectors do you most often work in?

  • Retail
  • Pharmaceuticals & Healthcare
  • Consumer durables

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques