Janet Coates - Blue Zebra Strategy & Insight


Strategic consultancy; creative synthesis of existing knowledge and information; workshop facilitation; qualitative research; desk research; project management (ad hoc and interim)


Clear thinking, outstanding insight

Whatever your business need, we focus on the insights that really matter - whether we're helping you with strategy reviews, new research or workshops.  Clarity, simplicity and action are our goals in every project.  

Sectors covered: food, soft drinks & confectionery, alcoholic drinks, pharmaceuticals & OTC, agriculture & veterinary, household goods, media & publishing


Janet is a consumer insight expert with over 25 years’ experience of working on global brands, gained at companies such as Diageo, Seagram Spirits & Wine Group, Unilever and Kimberly-Clark.  For the last 10 years she has worked as an independent consultant with clients such as Unilever, Bacardi, Novartis, Astra-Zeneca, William Grant & Sons and Oxford Strategic Marketing. 

Her passion is for making the complex simple, and helping clients use insight to drive change.  


What sectors do you most often work in?

  • FMCG
  • Pharmaceuticals & Healthcare
  • Consumer durables
  • Agriculture Veterinary & Environment
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Quantitative
  • Workshop facilitation
  • Secondary Research (data mining, desk research, web analysis)
  • International
  • Data Processing & Reporting

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • North America
  • Eastern Europe
  • Western Europe

Apart from English, which languages do you speak fluently?

  • German
  • French

Where are your offices in the UK?

  • London/South East England