Ferdinand Edwards - Ferdinand Edwards Research


  • Product & service reviews / market assessments to support product, service & design
  • New product development based on strategic end user research / insight
  • Naming, Branding and Positioning
  • Methodologies: research option advice including the full range of depths, triads and focus groups
  • Market characteristics and trends
  • Customer insight and  customer experience measurement


A  B2B specialist, l work for a wide range of blue chip clients and Government Agencies, focusing on hard to reach audiences such as senior decision makers, typically from FT top 500 companies who would not ordinarily attend focus groups.  Small samples but yielding salient, authentic and highly relevant insights.


University of Essex - Political and Economic History, BA Hons 2:1

Chartered Shipbroker - winner of Cornavin prize 1984

Research Analyst 1990 - present

Recovering Catholic

Classic motorcycles 


What sectors do you most often work in?

  • Advertising & Media
  • Automotive
  • Business to business
  • Financial
  • Government, social research, education
  • Grey market
  • Industrial, manufacturing & logistics
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • International
  • Secondary Research (data mining, desk research, web analysis)
  • Recruitment and Fieldwork
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England
  • South West England
  • N. Ireland
  • Northern England
  • English Midlands
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America
  • SE Asia
  • India/Pakistan/Bangladesh/Sri Lanka
  • Eastern Europe
  • Scandinavia
  • Australasia

Where are your offices in the UK?

  • South West England
  • London/South East England