Kathryn Coles - White Rabbit Research Limited


Kathryn can offer an exceptionally high standard of research - from traditional moderation through to running more innovative techniques such as client / consumer workshops. Kathryn has considerable experience working with children and young people, and is also CRB checked.


Kathryn has a wealth of experience across a broad variety of sectors (from retail through to charities through to telecomms and digital TV). She has a particular passion for advertising and communication research (both creative development and evaluation), across media and above / below the line.


Kathryn has 20 years qual experience. She cut her teeth at a small agency, Research Works, where she gained invaluable all round experience. After a brief spell at a pharma focused agency, Context, Kathryn moved to HPI Research where she spent 8 happy years developing her passion for advertising research. She was promoted to Partner in 2001. Her last position held was as a Director with Directions Research & Marketing which she joined at the end of 2006. Following a number of years as a freelance consultant after the birth of her first daughter in 2007, White Rabbit Research was born in 2013.

What sectors do you most often work in?

  • Children & Youth
  • Government, social research, education
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail
  • Entertainment, leisure & travel
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • North America
  • Western Europe

Where are your offices in the UK?

  • London/South East England