Teresa Hadfield - Teresa Hadfield Research & Strategy


High quality qualitative research with a focus on strategic brand and advertising issues

  • Strategic brand and advertising development
  • Creative development
  • Brand positioning
  • Brainstorming/workshop sessions
  • NPD research
  • Online qualitative focus groups and BBFG


  • A passion for rigorous and creative strategic thinking
  • Attention to detail
  • Insightful analysis and interpretation
  • Actionable results
  • Energy and enthusiasm
  • A wealth of experience across most consumer markets


20 years of marketing and qualitative research experience

  • Blue chip brand management
  • Deputy Managing Director Strategic Research Group
  • Independent research consultant since 1994
  • MRS, AQR, www.linkedin.com

What sectors do you most often work in?

  • FMCG
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative

What regions within the UK do you cover?

  • Wales
  • Scotland
  • N. Ireland
  • South West England
  • English Midlands
  • London/South East England
  • Northern England

Which international regions do you cover?

  • Scandinavia
  • Japan
  • Australasia
  • Eastern Europe
  • North America
  • Western Europe

Where are your offices in the UK?

  • Northern England