Hugo Reynolds - Reynolds Research


Reynolds Research offers qualitative research services across a wide range of categories.

Hugo Reynolds has wide experience of traditional qualitative methods such as focus groups and depth interviews. Hugo also has a strong background in observational and participatory methods: enabling projects to step beyond what people say, to consider how they think and behave.


Experienced across most qualitative methods, but with a particular strength in observation and participatory methods (aka 'Ethnography', 'Ethno', 'Naturalistic Observation', 'Micro-Anthropology' etc).


Hugo is a lifelong researcher. 

Having worked in agency, academic, independent, and collaborative contexts over the past 20 years, he has experience in a wide variety research of approaches, and has spent thousands of hours observing people in one way or another.

What sectors do you most often work in?

  • Retail
  • Entertainment, leisure & travel
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Ethnography
  • Qualitative

What regions within the UK do you cover?

  • Northern England
  • English Midlands
  • London/South East England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Where are your offices in the UK?

  • English Midlands