Julia Whitehead - Ask Joe Public Ltd


We offer a broad spectrum of both traditional and new qualitative methodologies including group discussions, depth interviews, inhome visits, intercepts, mobile, online, professional and consumer generated filming, vox pops and workshops


We are experts in understanding consumers' behaviour, attitudes and perceptions to existing and new brands, communication, new initiatives and the competition.

We undertake research across a broad spectrum of sectors, predominantly FMCG, food & drink, beauty, retail, financial services, utilities and leisure.

The focus of our research is in brand positioning and evaluation, concept development, NPD, strategy, design, corporate identity and creative development

We work with brands, suppliers, creative, branding and other insight agencies.


Ask Joe Public was established in 2006 by Julia Whitehead.  Julia has over 20 years' experience in qualitative market research, previously working in both research agencies and in a client side role.  She is passionate about research and problem solving.  She works independently and with other senior level researchers when a larger team is required.

What sectors do you most often work in?

  • FMCG
  • Consumer durables
  • Entertainment, leisure & travel
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Video/audio services
  • Data Processing & Reporting
  • Workshop facilitation
  • Specialist techniques
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • Northern England
  • English Midlands
  • South West England
  • Scotland
  • N. Ireland
  • Wales

Where are your offices in the UK?

  • London/South East England