Sue Diamond - Compass Research Limited


Products & Services

At Compass Research we believe in being an active business partner with you. We put great emphasis on fully understanding your particular business goals, so that together we can maximise the research benefit.


Our high level of experience in creating research solutions enables us to provide consultancy in a wide range of areas:

Target markets:

Consumer markets

Business to Business

Personnel /staff

Business development:

Customer Relationship Management

Business Process Improvement

New product development:

Concept development

Product testing

Package and design

Distribution channel management:


In store/branch


In home


Communication strategies: Media Promotions Direct marketing

Brand development:

Brand strategy Brand positioning

Brand evaluation and monitoring

Industry experience:

Financial Leisure FMCG End of Life Planning Pharmacy Travel and tourism Utilities Drinks Media Technology Internet


Case Studies

Compass have a range of experience across a variety of sectors - the following examples provide an overview of our depth and breadth of experience


Annuities and Pensions Synopsis : As well as providing products to meet consumer requirements it is also vital that supporting literature provided to Advisers and employees enables them to promote and discuss the product successfully. After developing a new pension product, new literature was also designed and research was required to ensure both meet the needs of all the stakeholders.


Competitive Review for Coffee Chain Synopsis : The successful coffee culture within the UK, means stiff competition within the market. A coffee provider desired to understand the proposition and quality of their competitors coffee, as well as assessing how well their own coffee was being provided across different outlets.


Confectionary Packaging Synopsis : It is not always clear why product sales are declining and after much desk research and discussion with the distribution teams, Compass were asked to identify whether a clients confectionary product was experiencing declining sales as a result of; the product, the price, the merchandising, or the packaging


End of Life Planning Synopsis : A leading Mutual and their Financial Corporate Partner, wanted to develop an ‘Over 50’s Legal Charge Service’, which would be invoked upon death.


Investment Customer Journey Synopsis : Building valuable long customer relationships can be difficult, especially for longer term investments which can require relatively low maintenance from the policy holder and are currently only supported by annual statements and regulatory mailings from the provider.


Investment Product Development Synopsis : It is more difficult for a client to design or refine a product when it is sold primarily through the Advisor network. It is also extremely challenging to understand why a product isn’t performing to satisfaction and what could be done to increase sales, when IFA’s are the consumer face of the product.


Member Magazine Development and Creative Imagery Synopsis : In order to design a successful and appealing customer magazine, it is crucial that the target market is well understood.


Payment Protection Insurance Synopsis : Compass have recently worked with a financial services client and their Corporate Partner, to deliver a three stage research journey.


Persuading members to vote at the AGM! Synopsis : Members are the heart of any mutual society, however it can be difficult to encourage involvement within the society and especially motivating members to vote at their Annual General Elections.


Sensitive Target Markets Synopsis : Projects investigating ‘care in the home’ and ‘the needs of those facing sever financial difficulties' demonstrate Compass’s experience in understanding the needs of and talking to sensitive target audiences in order to understand their motivations and the triggers that attract them to new products and services.


“Compass Research Limited stands out in their field, acting as a partner to us, a team of trusted experts and an excellent example of how a research company should respond to its clients needs. By offering consultancy based on their research and market insight, Compass is able to debate incisively with our internal clients, therefore enabling the research to be interpreted and acted upon to best effect”

Catherine Mackey, Customer Insight Manager, The Co-operative Group To make balanced business decisions you need access to the right information, at the right time - and that’s exactly what Compass Research is about. Compass Research has grown from strength to strength by providing high quality research consultancy. Our aim is quite simply to give you the excellent insight you need, when you need it; giving you the tools you need to achieve your business goals.

Compass Research is a highly professional and qualified research consultancy team, gaining huge staisfaction from working alongside our clients, to enhance their businesses, through the identification of focused insight and consultancy. The two directors, Sue Diamond and Fran Elliott, have a wealth of experience developed from various research roles with agencies, clientside and in consultancy, so we really understand your perspective and are able to translate insight into action. Together we have worked with businesses from a wide range of industries, based all over the world. But the real strength behind Compass Research comes, not only from our core research skills but from our ability to think strategically, work as part of our clients teams and communicate with people at all levels of an organisation. This skill enables us to fully understand the your specific needs and develop appropriate and relevant research solutions.

What sectors do you most often work in?

  • Charities & Not-for-profit
  • Financial
  • Grey market
  • Pharmaceuticals & Healthcare
  • Utilities
  • Government, social research, education
  • Business to business
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Ethnography
  • Specialist techniques
  • Workshop facilitation
  • International
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • Wales
  • Scotland
  • N. Ireland
  • South West England
  • Northern England
  • English Midlands
  • London/South East England

Which international regions do you cover?

  • Eastern Europe
  • Western Europe

Where are your offices in the UK?

  • English Midlands
  • Northern England