Graham Booth - Movement


Services

Movement's focus is on qualitative research to develop strategic brand positionings and communications. Major clients include Aviva, William Grant Distillers, Danone, Greene King, RNIB, SodaStream.  Clients value Movement's: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary 'Invisible Stimulus' technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects. 

Speciality

Creative development

Advertising development

Strategic development

Background

6 years in major London advertising agencies followed by over 25 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007.


What sectors do you most often work in?

  • FMCG
  • Consumer durables
  • Financial
  • Entertainment, leisure & travel

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques