Movement's focus is on qualitative research to develop strategic brand positionings and communications. Major clients include Aviva, William Grant Distillers, Danone, Greene King, RNIB, SodaStream. Clients value Movement's: confident and assertive stance regarding the role of research and its contribution to strategic marketing; use of appropriate methodologies including its proprietary 'Invisible Stimulus' technique; rigorous analysis; independence and integrity of thought; clarity of recommendations; experienced-based advice and guidance outside the context of research projects.
6 years in major London advertising agencies followed by over 25 years as a qualitative researcher. I have run my own research agencies since 1990 and became an independent consultant in 2007.
What sectors do you most often work in?
- Consumer durables
- Entertainment, leisure & travel
What are the main types of research/research specialisms you conduct most often?
- Specialist techniques