Sam Neill - Sam Neill Research


Qual projects of all types - on & offline methodologies.

Happy to run projects or work collaberatively.


Market research hooked me in when I started a holiday job doing quantitative telephone interviewing. After realising the whole thing would be a lot more interesting if I could make up my own questions, I joined Millward Brown Qual unit. There I specialised in childrens', advertising and brand work. I moved to Directions, where I progressed to Board Director, whilst honing skills in brand strategy, NPD and retail. I set up as an independent in 2004 and since then have broadened my skills to include web development, usability & online research methodologies, as well as enjoying more social & third sector projects.

What sectors do you most often work in?

  • Retail
  • Charities & Not-for-profit
  • IT (inc Ecommerce)
  • Children & Youth
  • FMCG
  • Entertainment, leisure & travel

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Online/Mobile
  • Ethnography

What regions within the UK do you cover?

  • Northern England
  • London/South East England
  • English Midlands

Where are your offices in the UK?

  • London/South East England