Elena Weafer - runway research


  • All Qualitative methodologies
  • Research Consultancy
  • Full service projects
  • Freelance Research Support


  • Brand Development
  • NPD & Concept Development
  • Consumer Exploratory & Diagnostic
  • Sensitive Topic
  • Ethnography
  • Healthcare
  • Financial
  • Social


Revealing, Elucidating, Actionable 

Research that opens up insights and reveals hidden truths to power sucessful business decisions. My research experience started in international FMCG research and then moved to UK-based research at Hauck Research International where I developed and headed the agency's first Healthcare Division as Director of Healthcare Research.

runway research took off in 2005

What sectors do you most often work in?

  • FMCG
  • Pharmaceuticals & Healthcare
  • Grey market
  • Minorities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Data Processing & Reporting
  • Quantitative
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • Wales
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • Middle East
  • North America

Apart from English, which languages do you speak fluently?

  • Greek

Where are your offices in the UK?

  • London/South East England