Al Anderson - Zen Research


We offer qual recruitment for all of the UK. we have access to well over half a million respondents nationwide. Here is just a snippet of what we do; Standard and Extended Focus Groups,Telephone / List Recruitment, Accompanied Shops, Face to Face Depths / Paired Depths, Usability Testing, Pre-tasks and Product Placements. We have over 400 recruiters in our field force which enables us to get you the best respondents for your research. We recruit respondents from all walks of life. From opinion leaders and purchasing managers to housewives and car owners. We also carry out large volumes of medical and ethnic recruitment.


We cover all aspects of qual recruitment including: FMCG, B2B, Automotive, Medical, Ethnic, Opinion Leaders, Pharmaceuticals. In a nutshell, with the help of our recruiters, we provide great respondents for your research projects. On every project we promise to give you the care and attention that your research deserves. Questionnaires designed, venues booked, incentives provided; whatever it takes, in fact, to take the hassle out of your research project!

What sectors do you most often work in?

  • FMCG
  • Business to business
  • Entertainment, leisure & travel
  • Government, social research, education
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities
  • Children & Youth
  • Charities & Not-for-profit
  • Grey market

What are the main types of research/research specialisms you conduct most often?

  • Recruitment and Fieldwork
  • Qualitative
  • Research venue/studio hire

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • Scotland
  • Wales
  • South West England
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • North America

Where are your offices in the UK?

  • London/South East England