Liz Montgomery - Sharp Research Ltd


Services

Sharp Research offers a wide range of qualitative and quantitative services, with a particular focus on supporting clients with interests in technology and professional services, and including both B2B and B2C market exploration.  Part of our philosophy is that the client needs the most appropriate mix of tools, traditional and modern, primary and secondary, to arrive at the full understanding of a market or issue. 

We have particular expertise in designing and running multi phase surveys for international B2B  and B2C studies which require a lot of detail in terms of logistics, accurate translations, sampling and design in order to work in different markets.

We also offer services such as desk research and audits of research materials held by clients.

Speciality

Our sector specialities include

  • B2B studies
  • Technology – business, consumer and the channel
  • Professional services
  • White and brown goods/consumer durables
  • Consumer electronics and home entertainment

Our studies have covered the full product and service life cycle, but areas we have particularly focused on include

  • New product and service development
  • Market opportunity and understanding (including segmentation)
  • Buyer behaviour and retail/shopper
  • Customer satisfaction

We believe  that our clients work with us because they want not just data but also insight, and recommendations for action, as well as a good dash of common sense.  Hence our tagline

A clear view on the world

Background

Sharp Research Ltd is a small independent market research consultancy established in January 2010.  The founder, Liz Montgomery, has over 25 years of international market research experience, and has worked with a number of the leading agencies.  She is a member of the MRS, BIG and AQR.

We are able to offer the full range of market research services, either directly or in partnership with a wide and international network of market research consultants and service providers with whom we have worked for many years.


What sectors do you most often work in?

  • IT (inc Ecommerce)
  • Business to business
  • Industrial, manufacturing & logistics
  • Financial

What are the main types of research/research specialisms you conduct most often?

  • Data Processing & Reporting
  • Qualitative
  • International
  • Quantitative
  • Online/Mobile
  • Workshop facilitation

What regions within the UK do you cover?

  • Wales
  • Scotland
  • South West England
  • Northern England
  • English Midlands
  • London/South East England
  • N. Ireland

Which international regions do you cover?

  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Middle East
  • Eastern Europe
  • Western Europe

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • London/South East England