Muriel Esposito - Esposito Research & Strategy Ltd.


Speciality

  • Customer experience
  • Segmentation
  • Usage & Attitude
  • Brand image
  • Innovation
  • Pack testing
  • Pricing & trade offs
  • Consumer & B2B

Background

With over 20 years experience of market research gained with leading agencies, including several senior client services roles, our focus is to deliver clear insights, with clear commercial implications

We guide, design and interpret research for our clients in sectors spanning food & food retail, technology and utilities, as well as conducting training in the applications of research. We specialise in innovation work from ideation to concept development via branding, customer journeys and touchpoint mapping and are experts in attitudinal segmentations.

Equally comfortable with qualitative or quantitative work, we offer a hands-on, senior director involvement and conducts all analyses, including segmentation and advanced statistics, in house.

Our company founder, Muriel Esposito, is a graduate in European Business Administration with both French and UK accreditations, and is fluent in French and Spanish.


What sectors do you most often work in?

  • FMCG
  • Children & Youth
  • Business to business

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Data Processing & Reporting
  • Workshop facilitation
  • Qualitative
  • International
  • Specialist techniques
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Wales
  • Scotland

Which international regions do you cover?

  • Australasia
  • Central/South America
  • Middle East
  • Eastern Europe
  • North America
  • Western Europe

Apart from English, which languages do you speak fluently?

  • French
  • Spanish

Where are your offices in the UK?

  • London/South East England