Helen Nuki - Monkey See Research


Services

We use 3 tailored research tools to conduct research at 4 stages:

  1. Business and brand strategy
  2. Positioning ad concept development
  3. Communictaions development and pre testing
  4. Brand and communications tracking

Qualitative: We partner with qualitative specialists to use new and innovative techniques to really unearth all the influences on why we do what we do (even those we are not aware of) . Why we buy certain brands and why we re-act in certain ways to communciations

Quantitative: We conduct quantitaive studies to understand and measure people's behaviour in relation to brands and communications. 

Statistical Modelling: We partner with a stats partner to understand the relative importance of all the influences on behaviour and help prioritise which to tackle. 

Background

Broad based experience including:

  1. Client researcher and marketeer at Diageo
  2. Advertising agency planner at O&M 
  3. Various roles spanning 13 years at Hall & Partners including; Partners, Client Services Director, Innovation & Marketing Director

What sectors do you most often work in?

  • Consumer durables
  • Automotive
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Data Processing & Reporting
  • Recruitment and Fieldwork
  • Specialist techniques
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • N. Ireland
  • Wales

Which international regions do you cover?

  • Western Europe

Where are your offices in the UK?

  • London/South East England