Frank-Thomas Naether - Naether Marktforschung GmbH


With more than 25 years of active experience as a qualitative researcher I feel comfortable with the broad spectrum of methodologies. However my focus is on face-to-face; i.e. focus groups, IDI's, workshops etc.

Online qualitative research is a highly relevant enrichment of 'classic' qualitative research and thus has become more important in the set of tools I use.

What sectors do you most often work in?

  • Consumer durables
  • FMCG
  • Advertising & Media
  • Children & Youth

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • International
  • Workshop facilitation

Which international regions do you cover?

  • Western Europe
  • North America
  • Eastern Europe
  • Central/South America

Apart from English, which languages do you speak fluently?

  • German
  • Italian

Where are your offices outside the UK?

  • Germany