Alison Browning - Alison Browning & Associates


I aim to use the synergy of my experience and expertise I have gained across my 3 domains of International Qualitative Market Research, Cross-Cultural Management Training & Consulting, and Performance Coaching, to reinforce the variety of perspectives, the breadth and depth of insights, and the acuity of the contributions I bring to my clients.

In terms of qualitative research, my particular forte is international research & I use my knowledge, experience and passion for cross-cultural issues in the design, execution, analysis and delivery of research results. However I am also equally at home carrying out UK research. I draw on NLP and coaching skills to really "dig deep" with consumers and clients alike. Truly bringing the consumer or customer alive for clients so they have a thorough understanding of who they are addressing, and offering clear, strategic and actionable results are key to my work.

I support agencies and end clients in the research design and moderate or manage groups, depths, ethnographic research, tele-depths etc in market (or online) in just about any country in the world.

For more information on my Cross-Cultural Training, Consulting & Coaching services, please contact me directly.


  • 19 years international corporate experience, 17 specifically in qualitative market research
  • Worked in over 30 countries across 4 continents with clients, suppliers and consumers
  • Lived and worked abroad for 8 years (Asia & Europe)
  • Designed, managed and conducted hundreds of international qual projects for blue chip clients across a wide range of sectors including food & beverages, personal care, consumers electronics and other FMCG, retail, IT, telecoms, automotive etc
  • Personally moderated groups, depths and ethnos in 7 countries, in English, French and German, and managed fieldwork "in market" in dozens more, ranging from rural villages in India, in stores in the UK, in cars in U.S., in tents & caravans in Spain, in kitchens in the Philippines, in online forums in France to... bedrooms in Brazil!
  • Worked with a broad range of target audiences including particularly low income in developing countries, wealthy expats, IT decision makers, business owners, children & youth, grey market as well as more "regular" targets
  • I speak English, French and German and have an intermediate level of Japanese, having started my Qual career in Japan
  • I'm an accredited Performance Coach & experienced Cross-Cultural Trainer & Consultant, having trained individuals and teams in many blue-chip companies

What sectors do you most often work in?

  • FMCG
  • Automotive
  • Consumer durables
  • Retail
  • Business to business

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Wales
  • Northern England
  • South West England
  • Scotland
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • SE Asia
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Japan
  • Australasia

Apart from English, which languages do you speak fluently?

  • French
  • German

Where are your offices in the UK?

  • London/South East England