Market Intelligence & Innovation Specialist
Expert in innovation, agile and lean methodology. In constant search of new inspirations embracing the arts and education sectors. International entrepreneur who promotes cultural exchange and diversity as added value in itself. Visionaire, passionately nurtured by creativity, inspired by latest technology advances, curious and touched by human being transcendent evolution as a whole. Trend setter, early adopter of international research updates. Restless, collaborative team builder and organized thought-leader. Creative, intuitive, open minded tenacious business leader with strong commercial, strategic international consulting and analytical skills.
Qualitative and Quantitative Off line solutions as well as On line, Mobile and Social Media:
- Social Media Intelligence Listening Reports including Sentiment Analysis as well as Text Analytics
- CoCreation studies
- Customer Journey Mapping
- Design Thinking (New product and Service Development, propotyping and Tesiting)
- On Line Bulletin boards
- Mobile Apps designed ad hoc
- On Line advanced programming
Over 14 years of experience in the marketing and research industry. Based in Miami USA and Buenos Aires, Argentina, mainly focusing in the Hispanic segment covering Latam, USA and Europe. Areas of expertise include on line, social media and mobile research providing creative qualitative and quantitative solutions which “drill deeper” uncovering and optimizing business opportunities for Alfalogica´s clients. Expert on both, qualitative and quantitative research and moderates in English and Spanish, although she is also fluent in Portuguese and French. She gained further experience in the Marketing and PR departments of various companies such as: Hotel Alvear, Hill and Knowlton, Lynn University, and MasterCard. As well as independently as an Alfalogica Market Research consultant for Falabella, CAS, Zurich, Pepsico, Roche, Nordelta, Unicenter, Turkel, Banco Interamericano de Desarrollo, Grimoldi, Prom Peru, AXN, HBO, Aepso among others. Mariana holds an MBA majoring in Economics and an Undergraduate International Business Degree from Lynn University.
What sectors do you most often work in?
- Pharmaceuticals & Healthcare
- Entertainment, leisure & travel
- Business to business
What are the main types of research/research specialisms you conduct most often?
- Specialist techniques
- Recruitment and Fieldwork
- Data Processing & Reporting
- Mystery shopping
- Secondary Research (data mining, desk research, web analysis)
- Transcription & Translation
- Workshop facilitation
- Business services for market researchers
Which international regions do you cover?
- North America
- Central/South America
Apart from English, which languages do you speak fluently?
Where are your offices outside the UK?
- North America
- Central or South America