Karen Cooper - Living Brands Ltd


Qualitiative research (on and offline, consumer, B2B, employee)

Workshop facilitation

Data distillation

Social media intelligence



A top down, methodology-neutral approach to brand consulting. 



Recruited from university to US based management consultancy firm, Monitor where she stayed for 2 years, consulting across a wide variety of industries. Developed a keen interest in consumer dynamics so switched to advertising planning, firstly at Burkitt Weinrich (Southern comfort, Baileys, Malibu, Vanish, Finish)  and then at AMV BBDO. Planned at Board  level there for a futher 8 yearson many high profile accounts including Sainsbury's, Volvo, Aviva, COI and Mars. Often conducted qualitative research for clients, and in 2007 left to set up Living Brands, offering high quality research and other related brand planning services.



Graduated from Gonville and Caius College Cambridge with a 2:1 in Economics (part I ) and Social and Political Sciences (part II).

What sectors do you most often work in?

  • Charities & Not-for-profit
  • Financial
  • Children & Youth
  • Grey market
  • FMCG
  • Pharmaceuticals & Healthcare
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Data Processing & Reporting
  • Qualitative
  • Specialist techniques
  • Quantitative
  • Workshop facilitation
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Recruitment and Fieldwork
  • Transcription & Translation
  • Video/audio services
  • Research venue/studio hire

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • N. Ireland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Eastern Europe
  • North America

Where are your offices in the UK?

  • London/South East England