Gwenaelle Deloux - GD Research Ltd


Qualitative research ( ethnography, shop, product usage, groups) / Design - Moderation - Summary

Innovation workshops -  Design and Delivery 

Desk research and data digging for new insights.

Claim strategy 

Project Management of consumer centric projects

French and English


FMCG, NPD/FEI, Ethnography, Qualitative Research

- Product / consumer experience definition and mapping (including sensorial elements)

- Translation of consumer needs into product specification and success criteria for product development and brand benefits

- Development of  consumer models to drive innovation and product strategy

- Translation of product benefits into meaningful consumer and brand benefit strategies, including claims

- Insights definition to drive product and benefits strategy for new product launches ( concepts and communication).

- Workshop design and delivery to define product/services opportunities and new communication areas


French national leaving in London for over 10 years.

I worked FMCG client side market research and product development for over 12 years, and independant for the last 3 years now.

I am passionate about uncovering new insights and see the impact they make in product development, its cycle and how it changes consumer's life.

Involved in muti region research and global brands research over the last 15 years.

What sectors do you most often work in?

  • FMCG
  • Pharmaceuticals & Healthcare
  • Consumer durables
  • Entertainment, leisure & travel
  • Children & Youth
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Data Processing & Reporting
  • Ethnography
  • Workshop facilitation
  • International
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England

Which international regions do you cover?

  • North America
  • Western Europe

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • London/South East England