I have been working in the market research and market analysis field since 1994. From 1997 to 1999 I have coordinated a large scale international market research project. From 2000 to 2010 I have been consulting to market research institutes and web agencies about leveraging the Internet potential as an instrument for getting faster and better market research results. From 2010 onwards my role has become more connected with providing strategic consulting services such as market analyses as well as innovative market research applications such as e.g. prediction markets.
While I have specialize in the area of quantitative market research - I have a good background in applied statistics and I can run cluster analysis, conjont analysis, perceptual mapping, etc - more recently I am working to apply behavioral economics findings to more agile and mobile market research applications.
I am Italian mother tongue, with I fluent English language skills, good French, basic German, and basic Spanish.
Some of the companies I have been working for since 2000 are:
AC NIELSEN ITALY (www.acnielsen.it): I have been doing some data analysis for them
BERTHOME CONSULTANTS STRATEGIES (www.linkedin.com/in/corinne-berthom%C3%A9-8b55704/): I managed the Italian leg of a qualitative research project related to medical applications
BOUTIK RESEARCH (www.boutik-research.com): I have been doing both recruitment and B2B interviewing on their behalf
CM RESEARCH (www.vetspanel.com): I have been involved with extending the panel to the Italian market
CONTACTA (www.contactaspa.com): I have supplied some opinion polls to them
DATASIEL (www.datasiel.it): I provided their content management team with some training with a webanalytics application
GLOBAL DATA (www.globaldata.com): I have worked as research consultant for Italy as well as for a few other European markets
IMAGINE (www.imagine.it): I have been doing some data analysis for them, and we also worked together to launch some innovative market research applications
IMS HEALTH ITALY (www.imshealth.com): I have been doing some data analysis for them
KINDLE RESEARCH (www.kindleresearch.com): I have assisted with recruiting participants to a market research project
KKIENN (www.kkienn.com): I have been working with them on setting up lead users and opinion makers selection and managing system
MATICA (www.maticaonline.it): we have been working on analyzing online conversations to evaluate the judgement about a geographical area from the tourists' point of view
NEXTPLORA (www.nextplora.com): my work has been to advise and manage online research projects, from questionnaire design to data analysis, report generation and presentation; I have also applied cluster and conjoint analysis to some business cases
PREDIKI (www.prediki.com): I have collaborated with them on a few prediction market projects
QUAERIS (www.quaeris.it): I have helped them to set up and manage some online surveys; also we worked on a few prediction market applications to the Italian market
SAVELSBERG RESEARCH (www.savelsbergresearch.com): I have collaborated with Henrique Savelsberg to several interviewing and market analysis projects
SMITHERS (www.smithers.com): I have done some extensive desk research and some B2B interviewing on their behalf
SPAZIOLIBERO (www.spazioliberoweb.it): On their behalf I have managed several telephone surveys, from questionnaire design all the way to report presentation
WSC (www.wscgroup.it): I have realized a cluster analysis on the customer base of one large customer of theirs with the purpose to help better address marketing budget and efforts
WUA (www.wuaglobal.com): I have assisted them to run a data analysis related to the Italian telecom market
What sectors do you most often work in?
- Business to business
- Industrial, manufacturing & logistics
- Pharmaceuticals & Healthcare
What are the main types of research/research specialisms you conduct most often?
- Secondary Research (data mining, desk research, web analysis)
- Recruitment and Fieldwork
- Data Processing & Reporting
- Transcription & Translation
- Research venue/studio hire
- Video/audio services
Which international regions do you cover?
- North America
- Western Europe
Apart from English, which languages do you speak fluently?
Where are your offices outside the UK?