Ann Binnie - Amethist


After many years in advertising strategic planning as board director for three top London ad agencies I set up as an independent in order to be able to look at brands in the round, working with design agencies and directly with clients as well as advertising agencies. In 2000 I co-founded Amethist which offers research, facilitation and consultancy. We help companies, services, products and people gain real clarity as to what their brand is (and could) be all about and how to make that happen, through powerful propositions and strategically planned communication. Increasingly we are asked to help mentor and coach clients in personal and team development, business planning, research and strategic thinking. In 2015 I co-founded Tovera Consulting to help organisations take a holistic approach to their brand and reputation, combining the best practice in both disciplines to advise on and evaluate client strategies. 


  • Brand strategy
  • Proposition development
  • Corporate reputation
  • Third sector
  • B2B 

Tools: research, consultancy, facilitation, mentoring, coaching and the Enneagram

What sectors do you most often work in?

  • Business to business
  • Charities & Not-for-profit
  • Financial
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Workshop facilitation
  • International

What regions within the UK do you cover?

  • Northern England
  • English Midlands
  • London/South East England
  • South West England
  • N. Ireland
  • Scotland
  • Wales