Nicky Fraser



Qual research, full range:

  • Moderation
  • Advertising 
  • Brand Exploration 
  • Social and Government
  • NPD
  • FMCG & Services
  • Ethnography
  • Charities
  • Schools
  • Packaging 
  • Kids & Teen
  • Online
  • Training


I specialise in the full range of Qualitative services both real world and online, and always love to collaborate with colleagues and clients from the home country (and elsewhere!).

When you engage me, you get a committed, professional and engaged representative that you can trust with your important projects. I have a strong network of other researchers, recruiters etc so that we can build the perfect team for your needs.

Based in Sydney, Australia but happy to travel within reason.


I started my Qual career as a graduate trainee in London at TRBi under Wendy Gordon and other gurus of the research world. Then spent a few years focusing on youth at Crucible (young direction) before moving to Australia, supposedly for a working holiday, in 1998. Been here ever since, initially working for top agencies such as Added Value, and working as an Independent since 2002. 

What sectors do you most often work in?

  • Advertising & Media
  • Entertainment, leisure & travel
  • Business to business
  • Financial
  • Children & Youth
  • Grey market
  • Consumer durables
  • Retail
  • FMCG
  • Government, social research, education

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Online/Mobile

Which international regions do you cover?

  • Australasia

Apart from English, which languages do you speak fluently?

  • French

Where are your offices outside the UK?

  • Australia/New Zealand