Graham Mytton - Graham Mytton, Audience Research Training and Consultancy


In addition to providing training in how to do research and how to use it, I have also co-authored a book on all forms of reseach into media. Media Research: A Guide for Professionals. For more information go to . I am selling the book at 25% off the online and bookshop price. £16 to any UK address postage paid.


Questionnaire design, project management,research in less developed areas, data analysis and related skills mainly in quantitative research of the traditional kind, face to face, pencil and paper etc.


I was head of audience research for the BBC World Service from 1982 to 1998. Since then I have been engaged in projects in Africa, Asia and Eastern Europe in whicb research is used to improve human development. Nearly all my work is in the non commercial sector.. I also train people in quantitative research and have done this in around 30 countries in Africa, Asia and Europe.

What sectors do you most often work in?

  • Advertising & Media
  • Charities & Not-for-profit
  • Government, social research, education

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Data Processing & Reporting
  • Quantitative
  • International
  • Recruitment and Fieldwork

What regions within the UK do you cover?

  • London/South East England

Which international regions do you cover?

  • Middle East
  • Africa
  • SE Asia
  • Eastern Europe
  • India/Pakistan/Bangladesh/Sri Lanka

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • London/South East England