Karin Heath - boutiK research ltd


Karin is an insight consultant with 20 years of experience and co-founder of boutiK research ltd, a full service strategic research consultancy.

boutiK specialises in qualitative research and covers a wide range of business needs, including discovery & innovation, new product development, communication & branding, as well as strategy.


Qualitative research and global insight across wide range of sectors, but with key expertise in IT, logistics and B2B.


Karin hols a degree in Applied World Business Languages (with focus on Economics and Marketing) from University of Bremen

What sectors do you most often work in?

  • IT (inc Ecommerce)
  • Business to business
  • Industrial, manufacturing & logistics
  • FMCG
  • Advertising & Media
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Workshop facilitation
  • Ethnography
  • Specialist techniques
  • Online/Mobile

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • Wales
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Apart from English, which languages do you speak fluently?

  • German

Where are your offices in the UK?

  • London/South East England