Drago Djourov - DD Research

Services

DD: Unique Insight to Inform & Inspire

DD is a creative and strategic research consultancy.

We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.

Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.

Our approach is founded on our experience of empirical research--qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.

Full-range research and brand consultancy: methodology tailored to client objective and customised to local market; analysis sensitive to culture and people:

1. Research design: with a view to answering client brand's questions and inspiring informed action

2. Setup and recruitment: determine participant criteria--consumer or expert--and compose screeners

3. Addressing issues: formulate questions and write discussion guides in a way that would elicit open response

4. Fieldwork: go into market, talk to people--in situ or viewing facility--and collect visual and verbal data

5. Analysis: report in English or Japanese to answer client's questions and inspire informed action

Speciality

What:

• Expertise in travel, entertainment, hospitality and F&B
• Expertise in finance and insurance
• Expertise in healthcare and pharma
• Experience in technology and FMCG

Where:

• Projects in Japan every 2 or 3 months.
• Regular work in China and South Korea, and across South-East Asia: Indonesia, Malaysia, Singapore etc..
• Also worked in Australia, Russia, the US, Brazil, Mexico and the UK, etc.

How:

• 21 years of first-hand experience of Asian cultures, and immersion in retail environment and categories.
• Fluency in a number of languages that enable reading of cultural patterns and individual drives.
• Profound understanding of client business in cultural context, relevant business traditions and relationships.

Background

• Research and brand consultancy experience on five continents. 
• Living and working in Asia since 1997: Japan, Hong Kong and Singapore. Now, based in Tokyo and Singapore.
• Speaks fluent English, Japanese, Russian and Bulgarian.
• Previously with TNS and Flamingo.
• BA in Sociology and Social Psychology, and MA in Behavioural Sciences from Hitotsubashi University, Tokyo.