Drago Djourov - DD Research


Services

DD: Unique Insight to Inform & Inspire

DD is a creative and strategic research consultancy.

We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.

Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.

Our approach is founded on our experience of empirical research--qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.

Full-range research and brand consultancy: methodology tailored to client objective and customised to local market; analysis sensitive to culture and people:

1. Research design: with a view to answering client brand's questions and inspiring informed action

2. Setup and recruitment: determine participant criteria--consumer or expert--and compose screeners

3. Addressing issues: formulate questions and write discussion guides in a way that would elicit open response

4. Fieldwork: go into market, talk to people--in situ or viewing facility--and collect visual and verbal data

5. Analysis: report in English or Japanese to answer client's questions and inspire informed action

Speciality

What:

  • Expertise in travel, entertainment, hospitality and F&B
  • Expertise in finance and insurance
  • Expertise in healthcare and pharma
  • Experience in technology and FMCG

Where:

  • Projects in Japan every 2 or 3 months.
  • Regular work in China and South Korea, and across South-East Asia: Indonesia, Malaysia, Singapore etc..
  • Also worked in Australia, Russia, the US, Brazil, Mexico and the UK, etc.

How:

  • 21 years of first-hand experience of Asian cultures, and immersion in retail environment and categories.
  • Fluency in a number of languages that enable reading of cultural patterns and individual drives.
  • Profound understanding of client business in cultural context, relevant business traditions and relationships.

Background

  • Research and brand consultancy experience on five continents. 
  • Living and working in Asia since 1997: Japan, Hong Kong and Singapore. Now, based in Tokyo and Singapore.
  • Speaks fluent English, Japanese, Russian and Bulgarian.
  • Previously with TNS and Flamingo.
  • BA in Sociology and Social Psychology, and MA in Behavioural Sciences from Hitotsubashi University, Tokyo.

What sectors do you most often work in?

  • Entertainment, leisure & travel
  • Financial
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Data Processing & Reporting
  • Ethnography
  • Quantitative
  • Online/Mobile
  • Recruitment and Fieldwork
  • Workshop facilitation
  • International

What regions within the UK do you cover?

  • London/South East England
  • Wales
  • Scotland
  • N. Ireland
  • South West England
  • Northern England
  • English Midlands

Which international regions do you cover?

  • China
  • Africa
  • Eastern Europe
  • North America
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • Western Europe
  • Japan
  • SE Asia
  • Australasia
  • Middle East

Apart from English, which languages do you speak fluently?

  • Russian
  • Japanese
  • Bulgarian

Where are your offices outside the UK?

  • Japan
  • SE Asia