Jonathan Wilson - Wilson Qualitative Research Consultants


Services

The answer for in-depth quality research in France

Jonathan Wilson set-up Wilson Qualitative Research Consultants as a full service Paris- based qualitative market research agency in 1997.

The outfit's intent and purpose is to help clients - whether brands or research agencies - understand the French market and customers. And we feel we are in a unique position to do so through our experience, skills and bi-cultural background.

We like to question, no question about that! Question to better understand what's happening and why it is. And with that, explain it so that clients can, in the end, make the best informed marketing decisions.

Working a great deal on international studies, we know how to 'fit in' and match the requirements a leading agency will undoubtedly have, the aim being to help them as smoothely as possible for the local leg we're involved in. We'll also contribute helpful advice and suggestions, at a practical or strategic level, to be as best a team-player as you can find.

Speciality

Qual!

In all its forms and richness, whatever the topic.

We master most methodologies, from IDIs and focus groups to online communities and ethnographic interviews, including filming, editing and sub-titling...

We work on:

  • concepts
  • NPD
  • positioning
  • branding
  • communication and advertising
  • design
  • customer satisfaction
  • web usability
  • etc.

Although an expert in no particular field, with the years, working for a great deal of brands, WQRC has covered many topics and fields, some many times, some only once. At any rate, we are interested in questioning, challenging and ultimately learning, and feel we do in every project we conduct.

 

Background

Born and educated in France from British parents, with close ties and family in the UK, Jonathan likes to think he offers the best of both worlds... whatever these may be!

Studying marketing and psychology, gradually homing on market research, Jonathan has worked in a handful of agencies in France and in the UK before setting up his own outfit. And now can claim nearly 25 years of qual practice.


What sectors do you most often work in?

  • Business to business
  • Automotive
  • Consumer durables
  • IT (inc Ecommerce)
  • Entertainment, leisure & travel
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Online/Mobile
  • Quantitative
  • Ethnography
  • Data Processing & Reporting
  • Video/audio services
  • Transcription & Translation
  • Recruitment and Fieldwork
  • Research venue/studio hire

Which international regions do you cover?

  • Western Europe

Apart from English, which languages do you speak fluently?

  • French

Where are your offices outside the UK?

  • France