Karen Elton - Elton Research


In depth practical experience in both qualitative and quantitative techniques (from videography and eye tracking to  stakeholder workshops and quantitative surveys)- and how to combine multiple techniques to test out particular hypotheses & to provide a richer picture of the issue under investigation.  Working in partnership with agencies and directly for clients. Sector experience spans the private and not for profit sectors, but with particular emphasis on financial services, business to business services, education, and arts/culture.

Particularly interested in Impact & Evaluation studies, Customer/Employee engagement, NPD, and social & consumer trends.


Impact & evaluation studies; Video ethnography; Depth interviews with hard to reach groups; Education & the Arts


Over 20 years of market research experience gained in full service agencies such as BMRB and TNS, as Head of Research at strategic marketing consultancy The Henley Centre (5 years), as Director of Research at Experian Future Foundation (3 years) and since 2009 as an independent researcher.  

What sectors do you most often work in?

  • Financial
  • Charities & Not-for-profit
  • Government, social research, education
  • Business to business
  • Retail
  • Entertainment, leisure & travel
  • Advertising & Media
  • Grey market
  • Pharmaceuticals & Healthcare
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Specialist techniques
  • Online/Mobile
  • Ethnography
  • Workshop facilitation
  • Video/audio services
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • London/South East England
  • South West England
  • English Midlands
  • Northern England
  • Wales
  • Scotland
  • N. Ireland

Which international regions do you cover?

  • Western Europe

Where are your offices in the UK?

  • London/South East England