wendy maes - Discovery Team - Independent Market Research


I help manufacturers & service companies to explore export & import opportunities by assessing risks and rewards of selling their products and services abroad.  My specialty markets are the UK, Benelux & France. I interview, moderate, research & report in English, Dutch, Flemish and French.

I’ll work with you to …..
• Gain extensive understanding of your chosen export market to facilitate a successful launch of your product over there.
• Provide you with an analysis of your new export market segment.
• Deliver insights about export consumer- and customers and their purchasing habits.
• Analyse the foreign competitive landscape for you and assess whether your product fits in or not.
• Identify local distribution channels, attract new distributors and negotiate with local agents for you.

I’ll do that through …..
• Becoming your exclusive product expert in your export market of your choice.
• Being multilingual and hence addressing all parties in their native language and cut costs on translation and interpretation substantially.


My roots and professional pedigree are founded upon ….

• My extensive EMEA research management and research analyst experience with global blue chips companies.
• My expertise in new product development research, consumer insight gathering and innovation research across countries.
• Hundreds of projects executed across many different sectors including technology, food & beverages, tools, FMCGs, …
• My native & cultural affinity with UK, Benelux & France and experience in other export markets with linguistic links to those.
• My Prince2 project management qualification.
• My diverse manufacturing and research agency background
• My no-nonsense and common sense approach to market research.

What sectors do you most often work in?

  • Industrial, manufacturing & logistics
  • Business to business
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Secondary Research (data mining, desk research, web analysis)
  • Ethnography
  • Specialist techniques

What regions within the UK do you cover?

  • Northern England

Which international regions do you cover?

  • Western Europe
  • North America

Apart from English, which languages do you speak fluently?

  • Dutch
  • French

Where are your offices in the UK?

  • Northern England

Where are your offices outside the UK?

  • Netherlands/Belgium