Catherine Heaney - House 51


Services

house51 is a research and strategy collective. We blend market research with the latest thinking in behavioural economics and the wider social sciences to understand people, not ‘consumers’.    

What we offer:

Market Research

  • Full service quantitative and qualitative research encompassing ‘traditional’ and ‘next generation’ approaches
  • We collaborate openly with a diverse network of experts to offer scalable and cost effective access to pioneering research technology and methods, for example implicit research approaches, eye-tracking

Planning and Consulting

  • The scope and diversity of behavioural science can be daunting. We create frameworks that make the science accessible, relevant and actionable.
  • We  provide literature reviews that connect with the latest thinking in business, academia and cultural trends  
  • We provide secondary analysis that repurposes and maximises the value and impact of your existing data and knowledge

 

Speciality

Brand and Communications Research

New Product Development Research

Social Research

Behavioural Economics and behaviour change

 

Background

I specialisie in brand and communications and new product development research. I have a wide range of experience working across diverse sectors for many of the world’s largest brands, with particular expertise in fmcg, retail, tech, media and charity.  I'm a quant specialist, and qual-friendly.

Prior to co-founding house51 I was a Director at Conquest and went on to establish a successful freelance consultancy practice.  I have a BSc Social Psychology.


What sectors do you most often work in?

  • Advertising & Media
  • Consumer durables
  • Retail
  • FMCG
  • Charities & Not-for-profit
  • Entertainment, leisure & travel

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Specialist techniques
  • International

What regions within the UK do you cover?

  • Wales
  • Scotland
  • N. Ireland
  • Northern England
  • South West England
  • English Midlands
  • London/South East England

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Where are your offices in the UK?

  • London/South East England
  • Scotland