Guy Rogers - G R A


Services

Industrial & B2B Marketing & Research.  Engineering, Energy, Environment, ICT (Industry 4.0 Technologies), Logistics & Transport.

  • Online, database & desk research (comprehensive experience & expertise)
  • Depth & telephone interviews.
  • Database development - using SwiftPage Act Professional, Excel  or client's own CRM system.
  • Customer satisfaction & benchmarking, competitive intelligence.
  • Marketing strategy & development.
  • International research.
  • Exhibitions.

Speciality

  • Capital Equipment, IT and Technology Services, understanding complex industrial specification and decision-making procedures.
  • Engineering / Manufacturing Industry.
  • Energy - Renewables, Hydro, On & Offshore Wind, Wave & Tidal, AD & Biogas, Solar, Nuclear (including decommissioning), Natural Gas, Biomass - the manufacturing, marine development and construction supply chains and market trends for key energy sectors.
  • ICT - Industry 4.0 Technologies (Including AI, IoT, Big Data & Analytics), Connectivity in Industrial & B2B applications.
  • Logistics, Transportation, Warehousing, Ports, Supply Chain Technology, ICT (Full Member of CILT).
     

GRA undertakes all work in accordance with GDPR on the basis of 'Legitimate Interest' in the Products and Services concerned in each project.

Strong knowledge of Energy, Construction, Logistics, Transportation and Port developments throughout the UK and globally.

Partnerships - often worked as a research associate in the past and open-minded to appropriate ideas, brainstorming for collaboration & joint ventures in the future - for example; multi-client studies, technology development and digital marketing etc - to optimise skillsets.

International research - many years experience in Europe, Asia and China.  Recently using Coworking space in China and networking in other countries.

 

Background

Over 30 years Industrial and B2B Marketing & Research experience, working independently or as an associate on marketing, research & strategy projects for agencies and clients directly. Previously worked in manufacturing industry following a business studies education at Staffordshire and Aston Universities.  Full member of the Chartered Institute of Transport & Logistics.

 


What sectors do you most often work in?

  • Industrial, manufacturing & logistics
  • Business to business
  • IT (inc Ecommerce)
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Secondary Research (data mining, desk research, web analysis)
  • International
  • Qualitative

What regions within the UK do you cover?

  • Wales
  • London/South East England
  • Northern England
  • English Midlands

Which international regions do you cover?

  • North America
  • Western Europe
  • China
  • SE Asia

Where are your offices in the UK?

  • English Midlands
  • Wales

Where are your offices outside the UK?

  • Republic of Ireland