Kevin Simmons - Advantage Market Intelligence Ltd


I provide a range of insight services include market intelligence, competitor intelligence, market research and data analytics. All the services are linked by a common aim of driving action, improving decison making and profitability.

Market Research:

  • Quantitative: online and offline surveys, web feedback and interviews
  • Strong desk research capabilities
  • Training and tools to improve your company's internal collaboration 

Market Intelligence:

  • Market size and forecasting
  • Market and customer segmentation 
  • Trends, growth opportunities, and key drivers
  • Profiling of key customers or prospects

Competitor Intelligence:

  • Competitor profiles and benchmarking
  • Ongoing industry monitoring 
  • Market competitor landscape
  • Ad hoc investigations (fully compliant with legal requirements)

Data Analysis:

  • A range of tools to make better use of existing data:
    • Dashboard creation
    • Visualisation and exception reporting to clearly highlight opportunities
    • Automated reports
    • Exception reports
    • Churned and lost customer analysis


I have a diverse market research brackground, but the main areas of strength would be: 

  • Quantitative
  • Desk research

Additional areas of strength are

  • Market intelligence (sizing, trends and forecasts)
  • Competitor intelligence (profiling, ladscape analsysis and strategy formulation). 
  • B2B
  • International


In brief:

  • Six years within European and global roles managing the market intelligence for a Fortune 500 company.
  • Twelve years within commercial and public sector focused market research agencies.
  • Market Research Society Certified member and Company Partner
  • Experience of conducting market research in over thirty countries.
  • Certified MRS member and MRS Company Partner. 


Recent strategic market assessments include:

  • Assessment of market opportunities within the water, energy and agriculture sectors in South Africa
  • UK manhole cover market and opportunities within Europe
  • Baby food markets in Nigeria, Greece and Russia
  • Third party data provider market for software developers
  • UK telecom infrastructure market
  • Retail pharmacy market landscape in Europe
  • Evaluation of niche healthcare markets in Europe
  • Mobile banking and e-commerce platforms (global)

I have a strong track record of designing and delivering effective market research and using broader market intelligence tools to deliver actionable recommendations. 



What sectors do you most often work in?

  • Business to business
  • Industrial, manufacturing & logistics
  • Entertainment, leisure & travel
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Secondary Research (data mining, desk research, web analysis)
  • Quantitative
  • Online/Mobile

What regions within the UK do you cover?

  • English Midlands
  • London/South East England
  • South West England
  • Northern England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • China
  • Central/South America
  • India/Pakistan/Bangladesh/Sri Lanka
  • Japan
  • India
  • Australasia
  • Scandinavia
  • SE Asia
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Where are your offices in the UK?

  • English Midlands