Paul Arscott - Brand Ignite and Ignition Rooms


Services

CUSTOMER CLOSENESS - Start with the customer.  End with the bottom line.

IGNITION ROOMS - Our brand new Viewing Facility, based in the heart of the MIDLANDS in Leicester.  Highly flexible, suitable for groups, depths, hall tests, workshops, meetings.

BRAND IGNITE - Qualitative research - groups, depths, accompanied shopping, in home, video / skype diaries, stakeholder opinion, 

Quantitative research - online suverys, especially Brand Trackers, NPD Concept Screeners, plus Exit Surveys

Innovation planning - a rigorous stage gate process to build from opportunity to launch.

Customer Experience - journey mapping, process innovation, moments of delight

Brand strategy - architecture, models, implications for roll out across a business

Communications strategy and engagement - fully integrated communications planning

 

 

Speciality

CUSTOMER CLOSENESS.  Bringing the customer to the board table.

At Brand Ignite, we are looking to build a specialism in Food & Drink, but have experience across many categories especially Financial Services and Technology / Mobile.

 

Background

My name is Paul Arscott, and I set up Brand Ignite in 2013, after 25+ years in advertising and communications agencies, primarily as a planner and startegist.  A large chunk of my time was in the development and execution of insight gathering for clients, both qualitative and quantitative. This was integral to my work as a brand strategist, focused in both innovation and communiactions.  My career has included 10 years in London for large agency groups, working on clients including Vodafone, Sky, Microsoft, Woolworths, Royal Mail, South African Airways and Georgia Pacific.  Time outside of London has been spent developing brands through insight for clients including WKD, Domino's Pizza, Jewson, Tussauds Group, Samsung,

I wanted to launch Brand Ignite, to create a small business that focused on what I feel is the right way to accelerate brands and organisations, which is by involving the end user (whoever that may be) in the decison making process, whether directly or indirectly.  Our very simple philosophy is, "Start with the consumer.  End with the bottom line".  We are now 3 years old.

 


What sectors do you most often work in?

  • Consumer durables
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • IT (inc Ecommerce)
  • Government, social research, education
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Industrial, manufacturing & logistics
  • Advertising & Media
  • Grey market

What are the main types of research/research specialisms you conduct most often?

  • Recruitment and Fieldwork
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Data Processing & Reporting
  • Research venue/studio hire
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Ethnography
  • Mystery shopping
  • Video/audio services
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England

Which international regions do you cover?

  • Western Europe

Where are your offices in the UK?

  • English Midlands