Fiona Silver


Services

  • Analysis and reporting of qual and quant projects
  • Desk research/market intelligence
  • Depth interviews/focus groups
  • Research project management

Speciality

I have a wide range of experience in a variety of qualitative and quantitative methodologies across multiple sectors, with particular knowledge of the automotive, b2b, healthcare, gaming and leisure markets.  I adopt an intelligent and pragmatic approach to conducting market research and believe in working fully to ensure that information is used to the max within organisations.  I am particularly interested in the area of behavioural economics and its implications for market research.

Background

I have worked for over 20 years in marketing and research roles, including positions at BP Oil, Nissan Europe and Millward Brown.


What sectors do you most often work in?

  • Automotive
  • Retail
  • Business to business
  • Entertainment, leisure & travel
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Data Processing & Reporting
  • Quantitative
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Transcription & Translation
  • Video/audio services
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England

Where are your offices in the UK?

  • London/South East England