Lynne Guthrie - Caledonia Market Research


Services

Based in London, I provide market research and support to clients and agencies:

  • Qualitative research: including focus groups, online groups, mini groups, face-to-face depth interviews (IDIs), tele-IDIs and workshops.
  • Quantitative research: online studies to assist in benchmarking.
  • Market/competitor analyses: often combining desk research with quantitative/qualitative methodologies.
  • Clientside project management: to coordinate/manage research projects across a client's business and/or to mentor/train a client's market research staff.

Speciality

Sector expertise: I specialise in market research for the business, education and healthcare sectors.

Key audiences include: 

• B2B –  including top management, opinion leaders, thought leaders and hard-to-reach participants.
• Healthcare – practitioners, educators, management, librarians.
• Higher & further education – students, educators, librarians, administrators, management.

Background

I have over 15 years of experience as a market research consultant covering both UK and overseas markets. Prior to this, I spent 9 years working for multinational publishing companies after completing MA (Hons) at Edinburgh University in languages and a Postgraduate Diploma at Edinburgh Napier University in European Marketing with Languages (including a one year market research project in industry).

I am a Certified Member of MRS, a Chartered Marketer and Member of CIM, and a member of the Business Intelligence Group (BIG).
 


What sectors do you most often work in?

  • Business to business
  • Charities & Not-for-profit
  • Government, social research, education
  • Financial
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Recruitment and Fieldwork
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Online/Mobile
  • Data Processing & Reporting
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • London/South East England
  • South West England
  • English Midlands
  • Northern England
  • N. Ireland
  • Scotland
  • Wales

Apart from English, which languages do you speak fluently?

  • Spanish
  • French

Where are your offices in the UK?

  • London/South East England