Katherine Rhodes - Qualitative Street Ltd


  • Mobile and traditional qualitative research
  • Workshops and creativity
  • Customer closeness
  • Training in qualitative research


Research inspired by behavioural economics, neuro science, social psychology and more.  I spend about 20% of my time learning more about research, how the mind works, and how people behave.  I turn what I learn into creative methods and inspiring insight.

I work hard to deliver great outputs and to understand how to make a difference to my clients' businesses. I work with a crack team of graphic designers, film makers, technologists and other creatives to help deliver better stimulus and outputs in research.


Before setting up Qual Street I was a Co-owner at Claro and before that a Board Director at RDSi

What sectors do you most often work in?

  • FMCG
  • Retail
  • Pharmaceuticals & Healthcare
  • Financial
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques
  • Workshop facilitation
  • Online/Mobile

What regions within the UK do you cover?

  • Northern England
  • London/South East England
  • English Midlands
  • Scotland
  • South West England
  • Wales
  • N. Ireland

Where are your offices in the UK?

  • Northern England