David Segal - Segal Insight Ltd


Services

•Customer insight strategy

•Market analysis and sizing

•Implementation of net promoter score and voice of the customer programmes

•Integration of research and crm/business intelligence systems

•Due diligence research

•New product development

•Customer experience management

•Pricing research

•Training and development 

Background

I am a marketing and media insight professional with experience of global brands across a wide range of business sectors.   My expertise is in customer insight, brand and value positioning, new product development and integrating research and crm technology,  to enable businesses to win, retain and grow customers.

My practice is based on using the interpretive power of research-based insight to understand customer and market behaviour to help businesses achieve their objectives.


What sectors do you most often work in?

  • Business to business
  • Government, social research, education
  • Advertising & Media
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Data Processing & Reporting
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America

Where are your offices in the UK?

  • London/South East England