Morgan Arnell - IO Consulting


Strategic Learning Agendas

  • What are the key questions your business needs to answer? 
  • How best to go about answering them (using existing knowledge and or new research) 
  • How best to allocate resource and budget against those needs

Research Management

  • Determine your research objectives and optimal research approach
  • Research agency briefing and pitching process
  • Management of research execution and deliverables

Insight and Application

  • Development of insight from new and existing knowledge
  • Embedding learning and driving action from insight

Infrastructure and Enablers

  • Developing standardised approaches to specific insight needs
  • Establishing a roster of research agencies to deliver against your business needs
  • Creation of scorecards and dashboards to help monitor business and brand health
  • Consolidation and sharing of research knowledge


  • Auditing and benchmarking of insight resource and capability
  • Developing capability in the fundamentals of insight generation
  • Training in a variety of research techniques
  • Embedding consumer centric behaviour in your organisation


IO Consulting (formerly known as InsightOut) is a partnership and associate group offering a new way to maximise the return on your investment in consumer and customer understanding. 

We are an experienced team of insight professionals, providing a range of services that can compliment an existing insight department or bring capability where none already exists. Our approach is unique and highly flexible; we can be available to you for a few hours, a few days or as part of a longer term partnership. Our business allows you to access the skills you need at the times you need them.

We are not a research agency, so have no research to sell. We do, however, understand the challenge of turning knowledge into meaningful, actionable insights that drive profitability.

What sectors do you most often work in?

  • Consumer durables
  • Automotive
  • Business to business
  • Children & Youth
  • FMCG
  • Financial
  • Pharmaceuticals & Healthcare
  • Retail
  • IT (inc Ecommerce)
  • Industrial, manufacturing & logistics

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Specialist techniques
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Ethnography
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Where are your offices in the UK?

  • London/South East England