John Habershon - Momentum Research


Qualitative research capturing verbal and nonverbal responses

I've made body language and facial expressions of emotion an integral part of my qualitative research.

You can find ways to combine verbal and nonverbal information in qualitative research on my website.



We can analyse your video footage and output to an interactive PDF, online web pages, or Powerpoint document. 

ScreenJourney for Skype - capturing responses online

ScreenJourney for an audience of 10 to 100 capturing responses to TV or video adverts in an auditorium

360° filmed focus groups




I founded Momentum Research to offer clients new ways to conduct consumer research, not limited by tradition and practice. He has made System 1 non-verbal analysis integral to his qualitative research.

I started his qualitative research career at Cooper Research and Marketing (CRAM), later becoming a director of Consensus Research International and a board director of TNS. 

I have a long-standing involvement in the psychology of emotions, holding a PhD from Imperial College, London.
I'm the author of an app and two ebooks on nonverbal communications and have had a number of papers published on nonverbal data in market research.

What sectors do you most often work in?

  • Advertising & Media
  • Children & Youth
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Video/audio services

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America
  • Scandinavia

Apart from English, which languages do you speak fluently?

  • Swedish

Where are your offices in the UK?

  • London/South East England