Margaret Amein - BlueJava Insights


Hello there!

Founded in mid-2015, BlueJava is an international insights team, American, German, French, British. Our speciality is answering the more difficult, new product questions. Some examples are:

What are the buying triggers?
What could drive customers away during the buying journey?
Who are my most likely customer groups?
What are their unmet needs?


I'm a former research buyer and insights end-user via my corporate roles as a Group Brand Manager and as a Marketing & Insights Director for London-based Start-Ups. I'm also formally trained in both quantitative and qualitative techniques.


What sectors do you most often work in?

  • IT (inc Ecommerce)
  • Entertainment, leisure & travel
  • FMCG
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Online/Mobile
  • International

Which international regions do you cover?

  • Western Europe
  • North America

Apart from English, which languages do you speak fluently?

  • German

Where are your offices outside the UK?

  • Germany