John Clay - Intelligence 2 Insight


Services

I have experience working across many global markets such as energy, industrial lubricants, electrical components, document security, industrial cleaning products, and automotive to name a few. These are different markets, yet were linked by one word – complexity. Many products sold into many markets across many countries. My role is to help make sense of that complexity and I do that in a number of ways:

B2B MARKET RESEARCH: Researching international markets presents particular challenges. From my experience of conducting research in twenty different countries and fifteen languages, I have developed processes and systems to deliver success. I can advise on research techniques and methodologies suited to a particular country – and those that really aren’t.

EXECUTIVE INTERVIEWS: I have many years’ experience conducting telephone and in-person research interviews with senior decision makers.

B2B RECRUITMENT:  I also provide recruitment for in-depth interviews and online groups.  I have experience across specialist and technical B2B markets such as automotive manufacturing, architects, construction and facilities management. 

MARKET INTELLIGENCE SYSTEMS: I can put my experience of global market intelligence systems and processes to work for you.  I follow a proven process based on six fundamental stages:
Sponsorship – securing senior level commitment
Scope – designing a blueprint for market intelligence
Identity – forming the basis for communications
Process – clearly defining the collection, storage, analysis and sharing of intelligence
Deliverables – communicating and distributing intelligence
Heroes – creating a network of market intelligence champions

 

 

Speciality

Global B2B and industrial markets. Particularly manufacturing, energy and automotive. 

Background

Being a research consultant should be about assiting companies to answer business questions and solve business problems. That desire to help has proved valuable to my internal and external clients over the years.

The main services I provide are outlined my profile, but it is just an indication of my capability and where I have decided to focus! These services come about by thinking through where I am best qualified to help thanks to many years of experience managing global market research and intelligence projects in complex industrial markets.

My values are centred on providing the tools and know-how to get answers to business questions quickly and with as little fuss as possible.


What sectors do you most often work in?

  • Business to business
  • Industrial, manufacturing & logistics
  • Automotive
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)
  • Recruitment and Fieldwork

Which international regions do you cover?

  • Australasia
  • Middle East
  • China
  • North America
  • Western Europe
  • Scandinavia
  • Eastern Europe

Where are your offices in the UK?

  • English Midlands