Frederic Penders - Aalta Research


Services

Need Qualitative Research in France ? 

We are a small, independent and friendly qualitative agency based in Paris dedicated to international projects and clients.

We focus on intercultural research in concept / brand / service / product analysis & strategic development, packaging / design / communication testing & advertising, brand equity and image research amongst all target audiences (B2B / B2C).

Our Strengths :

- Competitive prices

- Friendly & flexible approach (full service or moderation only)

- Creative & innovative thinking

- 25 years experience in qualitative research

 

Speciality

Our Expertise :

- Focus Groups, Mini Groups, Triads & IDIs (F2F, telephone, on-line) - using all sort of creative and projective techniques

- Ethnography / Observational Research & Immersion

- Accompanied Shopping

- Semiotics & Visual Research (visual brand equity)

- Moderation of Communities & Forums

 

Main Fields of Research :

IT & New Technologies, Leisure Industry (Video Games ...), Pharmaceutical / Medical / Personal Care & Health, FMCG, Alcoholic Beverages, Luxury Goods, Automotive, Finance, Logistics / Travel & Transports, Tourism, Media

 

 

Background

I hold Master degrees in Psychology and in Communication Sciences.

I have gained substantial experience in various Research companies in London and in Paris as an International Qualitative Director before setting up my own consultancy in Paris, /aaltaresearch/ in 2001.

Outside work, I am a into photography & trekking.

 


What sectors do you most often work in?

  • Consumer durables
  • Pharmaceuticals & Healthcare
  • IT (inc Ecommerce)
  • Advertising & Media
  • Business to business
  • Industrial, manufacturing & logistics
  • FMCG
  • Entertainment, leisure & travel
  • Children & Youth
  • Automotive

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Specialist techniques
  • Data Processing & Reporting
  • Ethnography

Which international regions do you cover?

  • Western Europe
  • North America
  • China
  • Japan
  • Scandinavia

Apart from English, which languages do you speak fluently?

  • French

Where are your offices outside the UK?

  • France