Ian Murray - house51


Services

house51 is a research and strategy collective. We blend market research with the latest thinking in behavioural economics and the wider social sciences to understand people, not ‘consumers’.    

What we offer:

Market Research

  • Full service quantitative and qualitative research encompassing ‘traditional’ and ‘next generation’ approaches
  • We collaborate openly with a diverse network of experts to offer scalable and cost effective access to pioneering research technology and methods

Planning and Consulting

  • The scope and diversity of behavioural science can be daunting. We create frameworks that make the science accessible, relevant and actionable.
  • We  provide literature reviews that connect with the latest thinking in business, academia and cultural trends  
  • We provide secondary analysis that repurposes and maximises the value and impact of your existing data and knowledge

Training

  • We provide training in applying behavioural economics for planners and client side researchers

Speciality

Brand and communications research

New product development research

Social research

Behavioural economics and behaviour change

Training

Background

Before founding house51 I was Managing Partner of Hall & Partners (Europe) and MD of Infotools Europe. I have worked in the market research industry for over 20 years. I hold a MSc in Social Research and in 2015 I returned to postgraduate research to complete a MSc in Behavioural Economics.

I am a regular conference speaker and my blogs about behavioural science, the future direction of brands, research and a mishmash of other stuff can be found on various platforms. 


What sectors do you most often work in?

  • Advertising & Media
  • Entertainment, leisure & travel
  • Government, social research, education
  • Retail
  • FMCG
  • Automotive
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Where are your offices in the UK?

  • London/South East England
  • Scotland