Louise Wheeler - Research Oxford Ltd


Market research

Social research

Employee research

Impact evaluation

Data analysis

Report writing


Research for SMEs, charities, social enterprises and local authorities.

Impact and process evaluation for third and public sector organisations.

Pragmatically blending stats and stories to provide balanced, actionable insights.


Louise believes firmly in the power of research to make positive change happen – helping to create an environment where people have the information they need to be motivated and can see their opportunity to make a real difference.

With more than 20 years’ market and business research experience, Louise worked as a Commercial Director of leading international research company GfK. Here she gained a detailed understanding of the commercial and not-for-profit sectors, working with everyone from board level to the shop floor and from operations to HR.

In 2007, Louise completed an MA in Coaching and Mentoring Practice and, after a month travelling India on a motorbike, set up Insight Oxford (Consulting) Ltd – now Research Oxford Ltd. During this time, the company has developed an impressive track record, providing research, evaluation and data analysis services to clients in Oxfordshire and further afield.

Louise puts community engagement and social value at the heart the business. She also plays an active part in running ROBIN, the Responsible Oxfordshire Business Involvement Network, and is a trustee of the Monument Community Trust, a charitable trust providing free help and advisory services to Oxfordshire-based charities.

Away from the world of research, Louise loves the outdoors, motorcycling and the odd drop of real ale.

What sectors do you most often work in?

  • Business to business
  • Charities & Not-for-profit
  • Financial
  • Entertainment, leisure & travel
  • Government, social research, education
  • Retail
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Data Processing & Reporting
  • Online/Mobile
  • Workshop facilitation
  • Secondary Research (data mining, desk research, web analysis)
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • Wales

Where are your offices in the UK?

  • London/South East England