I am based in Australia
I conduct all forms of qualitative research - ie focus groups, one on ones, online communities, and ethnography.
I am also highly experienced in semiotics / cultural insight and discourse analysis.
Special interest in communications research of all types, but also highly experienced in NPD
Deep experience in the financial services and food/beverage markets
Apart from the services described above, I specialise in language-related research, especially anything to do with written communications.
I established Susan Bell Research in Sydney in 1994.
It is a boutique agency where we conduct qualitative and quantitative projects. I also have over 20 years experience in semiotics and discourse analysis.
We are ISO 20252 acccredited.
I am a Fellow of the Australian Market and Social Research Society (AMSRS) and a member of ESOMAR.
My qualifications are in English Literature, Linguistics, Psychology and Marketing.
I have been very active in the Australian market and social research industry and a regular speaker at events such as one-day courses in Qualitative Analysis, One-on-One Interviewing, and Semiotics. I have also spoken at NewMR events on qualitative research, qualitative analyis and discourse analysis, and explored social media qualitative analysis.
I am originally from the UK.
What sectors do you most often work in?
What are the main types of research/research specialisms you conduct most often?
- Specialist techniques
Which international regions do you cover?
Where are your offices outside the UK?
- Australia/New Zealand